Lunch & Learn session with Aurélie Bécat from Incubator Studio

We recently examined the topic, “Nailing Your Branding to Turn French Prospects into Clients Without Appearing Too Dutch,” recognising that successfully engaging French audiences in 2025 necessitates a distinct approach from that used in the Netherlands.

Key Insights:

• Effective branding extends beyond visual elements; it is a strategic process encompassing positioning and the development of a robust brand platform.

• French and Dutch consumers exhibit differing expectations:

  • French consumers emphasise price-to-quality ratio, brand reputation, and commitments.

  • Dutch consumers prioritise innovation, design, and tangible results.

• Business interactions also differ markedly:

  • Dutch professionals tend to be direct and solution-oriented.

  • French counterparts generally favour a longer decision-making process, focusing first on relationship-building.

• A strong brand identity comprises more than just a logo; it should include typography, colour schemes, locally relevant imagery, patterns, and comprehensive brand guidelines.

• Sales in the French context is not solely about closing deals; it is a process of building trust and cultivating relationships.

If your organisation is considering expansion into the French market, it is advisable to reassess your brand narrative, core values, and visual identity to ensure a meaningful and lasting impact.

For a tailored branding strategy, please contact www.incubator.studio.